You can either
DRIVE GROWTH AND RETENTION
with PRODUCT-LED CONTENT
or keep winging your content marketing.
It’s up to you. But let me give you reasons not to wing your content
Formalities first :)
I’m Inioluwa, a freelance content writer for SaaS and eCommerce companies. I work with these brands to create content that puts them first in the minds of their audience. You can call me Inks, but I’ll let you decide on our intro call.
Executing content marketing for SaaS and ecommerce brands with product-led content. 🔥
Permission to whisper please.
I’m trying not to be loud about it, but I heard you were looking for a writer who is great at marketing and storytelling.
Well, YOU JUST FOUND ME😊
Maybe by the time you’re reading this, I am shuffling through a thousand open tabs or typing a million words. That’s an exaggeration but you get it.
And you’re in great company, I’ve worked with:
I geeked out for over 12 months, neck-deep into creating and understanding product-led content. Short story: It works Long story:
Let’s start by establishing one fact
“The first piece of content your audience consumes from your brand kickstarts their journey with you.”
And if you want to keep growing and reaching more people, you need to take that “first impression” seriously.
Picture this: You're scrolling through the results of your Google search and as you scroll through countless blogs with little or no difference, you find a blog article that answers the question in your search.
Not just that, you were thoroughly educated by the article, you saw a narrative with their content that went beyond just trying to sell to people and off course you would most likely consider them if you needed a service they were offering.
That's the power of product-led content🔥
Providing your customers with an EXPERIENCE. Letting your brand run on content marketing that connects, stays memorable, and—most importantly—converts and retains your audience.
What if you could create content catering to your product for customers at the top, middle, and bottom of the sales funnel without sounding too pushy?
You've dedicated time to build an exceptional product. But your product will not sell itself, whether your target audience embraces it hinges partially on your marketing strategy.
Your ideal customer falls into one of two categories:
1. They're actively seeking a solution to their problem.
2. They already have a solution but are open to exploring alternatives.
Regardless, your objective is to attract and keep these customers. You’ll need to answer this two questions
- What sets you apart?
- How can you show them that they need you?
For content marketing, my recommended approach is to create PRODUCT-LED CONTENT.
Product-led content introduces your ideal customer to your product and generates demand for it. Rather than just expecting them to buy because you said so, you can weave an authentic journey around your customers with your product at its core.
The result: You stay top-of-mind when they seek solutions, earning their trust and of course, their money.
❌ Product-led content is not:
- adding product screenshot to every subheading
- inserting a CTA every time you mention your product
- writing based on keywords that are ranking
✅ Product-led content is more about:
- creating content that fits into your audience needs first, then your brand’s solution
- helping the audience experience your product, while you provide resources to guide support them
- using relevant visuals to help your readers understand a concept better
And that’s where I come in😉
As a product-led content writer, my job is to create content that is:
• Authentic and Story-driven
• Audience focused
• Product Centric
• Data Informed
I’m not just using this words because they are catchphrases every writer out there can use, but because I’m committed to understanding your product before writing for you.
In every piece I create for your brand, I bring a different POV, partner with you, dig for unique insights, and go the extra mile to ensure top-notch quality.
My goal isn't just to drive website traffic; it's to convert your audience into buyers and retain them as loyal customers.
Whether you're a startup or an established brand in the market,
YOU NEED A TOP-TIER CONTENT WRITER FOR YOUR BRAND.
And you just found her
Consider this your first-class ticket to changing your content narrative.
LET’S GET STARTED