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My Work💻

My Latest Blog Posts

I’ve ghostwritten for some of the leading brands in the SaaS and eCommerce industry. Here are the some of the published bylines I have:

WebEngage •

State of User Engagement in Indonesia

Great brands stand out from the noise by implementing a well-crafted user engagement strategy, such as personalization, segmentation, and omnichannel engagement, that builds a lasting connection with their consumers. Brands that invest in improving their user engagement saw a 67% increase in revenue.

We had over 120 professionals in product management, marketing, and growth roles who belong to small, medium and big companies in industries including…
WebEngage •

Transforming Car Sales with Digital Innovation

Selling cars has taken a whole different approach with digital innovation.

We’re currently in the times where digital strategies are taking over marketing and sales and the car industry is not left behind.

To help you understand how technology is transforming the buying and selling of cars, in this article, we spoke to an expert in car sales — Anuvrat Gaurav, Regional Country Director of SellAnyCar.com — to discuss how he’s revolutionizing Sell Any Car with digital innovation in the MEA region
WebEngage •

A User Engagement Guide For Travel & Hospitality Brands

With every season comes enthusiastic travelers and experienced globetrotters—and this comes with a buzzline for airlines, hotels, and OTAs.

How, then, can travel and hospitality brands make the most of every user that comes in contact with their brands? Ensuring every user’s first time leaves a memory that keeps them coming back is achievable. If your focus is increasing ROl for your business, then you shouldn’t be sleeping on hyper-personalized recommendations.

Imagine this:
WebEngage •

5 Product Recommendation Tips for Driving Repeat Purchases In Retail Fashion

Every day worldwide, over 10 million shoppers engage in the journey of discovering a trendy look, both on e-commerce websites and in walk-in stores. In many cases, you’ll find these shoppers often leaving with unexpected additions to their shopping bags.

While the specific number is a playful exaggeration, the reality persists that individuals globally make purchases for various reasons within the omnichannel fashion retail industry.

From fulfilling essential needs to indulging in wish-list it
WebEngage •

Strategies to Elevate Patient Experience and Satisfaction: Personalizing Your Communication

Patient Experience (PX) is the #1 priority for any healthcare business.

81% of consumers are unsatisfied with their healthcare experience

One of the biggest factors for a patient to revisit any hospital or a healthcare facility is the doctor and the brand of the healthcare provider.

Assuming the medical care and service were the same in two medical facilities, patients would rather choose to return to the one with the best communication and customer experience.
Kas Andz Marketing Group •

The Best Marketing Podcasts of 2024 | KAMG

The addition of podcasts to your daily routine is a great way to broaden your scope of knowledge and increase your awareness of things that you’re passionate about.

According to Statista, 62% of people in the United States listen to audio podcasts, and this has gone up from 57% last year. For business owners, podcasts can be an excellent way to develop and gain more knowledge.

There are different kinds of podcasts out there you can listen to and this is why we’ve curated this list of the best marketing podcasts you can find.
WebEngage •

Loan Applications Made Easy with User Onboarding Automation

For digital borrowers, two things are important; speed and efficiency.

Imagine how it would feel if you found a website that could solve your problems, but it takes forever to load. The frustration that sets in while you wait is how your users feel with a long onboarding process. Just as a slow-loading webpage can deter visitors, an extended onboarding process can discourage potential users.

As a lending firm, you are likely losing customers with an over-complicated user onboarding.
An Ecommerce Marketing Agency That Doubles Your Conversion •

8 Ways to Improve Your Page Loading Speed

If you’re looking at your website’s overall performance, page speed is one of the most important metrics you should pay attention to. No one wants to waste time on a page that loads very slowly, this is why good page loading speed is effective to reduce a site’s bounce rate.

A website well optimised for speed will both improve user experience and also boost the site’s chances of higher rankings from search engines.

In this blog post, you’ll learn about what page loading speed is and how you ca
An Ecommerce Marketing Agency That Doubles Your Conversion •

Hard vs Soft Email Bounce Rate: What's the Difference?

One of the goals of your email campaign is to reach out to an engaged subscriber and turn them into your loyal customer. You’ll need to know about so many metrics to track your email performance.

Bounce rate is one of the most important factors to note when dealing with email marketing as a whole. If you’re struggling with identifying why your email keeps bouncing and you’re looking for solutions to reduce your bounce rate, then this article is for you.

In this blog post, we will help you to u

See my generated results

I have always focused my content writing effort on creating valuable content that meets the needs of the audience and aligns with search intent.

Because of this strategy, I have articles that rank on SERP. See proof in the pictures

I know I'm good but don't take my word for it. See what other people have to say 👇

“Inioluwa is a person who gets things done. She takes her time to understand assignments and in the end she delivers high quality work. She completed several varied and complicated pieces of work for me and I would happily recommend her for any projects that would utilise her creative talents.”


David van den Bos MA, MBA 

Project Lead at ASML

" Really good job on this one. You did a great work on the internal linking. Keep it up, I actually learned quite a lot from this article”


 Michaela Rendel 

Former Head of Marketing, KAMG

"You are such a versatile writer Inioluwa. I love how you know about different components of effective writing. Keep shinning"

Samuel Efe Obrikogho

Sales and Marketing Consultant

“Your brilliance is top-notch Inioluwa
You are doing amazingly well, and I am super proud of you with your knowledge and expertise in the world of digital marketing. I enjoy reading from you always.
I am rooting for you!”

Segun Eyitayo 

Brand Strategist Senior Manager, GAMAAL

If you got this far, then you should have extra time for a little secret pudding.  What makes me different from other freelancers out there?

😅 I’m in it for the growth and the money

Most freelancers shy away from this; the truth is WE (You and I) are all in it for the profit.

I understand that your brand needs to generate those leads and convert them, that’s exactly what product-led content will do for you.  It’s a win-win for both of us when you’re hitting your business goals and I’m getting the work done to drive more growth.

Let me help you create content to get you in front of your buyers.

💭Great thinking comes to me naturally

It’s not fresh news; great writing stems from great thinking. I naturally rebel against mediocre content and sounding like 10s of thousands of other content out there, I spend time to find a unique perspective to every content I write. 

There is an argument that constants are present when writing specific content, such as definitions, tips, and tricks. Nevertheless, my content maintains a distinctive approach despite these constants. No need to worry!

👀 I’ve seen Doctor Strange over 30 times

Hear me out😅 This is an uncommon reason but I consider repetition to be a powerful tool in marketing. 
The more often you read or see something; the easier it is to remember it. In this context, I don’t easily get tired of going over my work as many times as possible to make it stand out. 

Extra push from the movie😉
I understand that I can’t be all-knowing especially since content marketing isn’t stagnant. This brings me to a point where I’m constantly upskilling, researching and learning unlike Dr Strange before Kamar-Taj. 
(If you haven’t seen it, we could talk about it on the discovery call, extra points if you’re a fan)

Ready to make your best content decision ?

Reach Out