Services📝

If you ask me, I’d say I wish I could offer all content marketing services, but my superpowers are in these three things: 

I’m skilled at writing blog posts, customer case studies, website copy, product descriptions, newsletters, how-to guides, and comparison pages to help you create awareness, nurture leads and retain customers for your brand and equally your product.

If you want data-driven long and short-form content that speaks to your audience, integrates your brand's POV, and tells your story — while driving qualified traffic and leads. I’m your girl. 

For each article, you can expect:

•   Content brief or outline, if not provided
•   Quotes from relevant podcasts, thought leaders and internal or external Subject Matter Experts (SMEs)
•   Practical examples weaved around your product and relevant to your ICP
•   Cited stats and reports not older than 3 years
•   Internal linking to your related blog content 
•   Optimised content for the target keyword
•   Relevant screenshots from your product

Extras: Infographics, downloadable templates, short ebooks (available based on demand and budget) 

Your content marketing engine will fail without a strong strategy. If you don't have a strategy in place, I can work with you to lay the foundation for your content production and marketing.

I'll find out what your ideal customers want, where they hangout and how you can position your product as a solution to their needs. Because this is about your brand, we’ll partner together, I’ll do all the heavy lifting.

You can expect:

• A document containing your audience’s view about your brand, your team’s view about your brand and a break down of who are helping and why you stand out clearly stated out.
• A document containing information about your strong competitors, highlighting what works and the marketing gaps your brand can fill.
• A document containing your content pillars and a topic cluster strategy to cater for your audience at every funnel stage, also driving traffic to your product pages
• A document containing information from detailed calls with other teams (product, sales, customer success) to identify actual problems your buyers and customers are telling you to solve
• A content calendar covering content production and distribution for execution and continuity. (Timeframe is mostly 90 days but can be increased based on demand)
• Content audit on your blog if you’re not a start-up to identify articles that needs update, removal and that are irrelevant. This is done to contribute to your overall content marketing efforts.

Extras: Monthly content calendar management and running content operations (available based on demand and budget)

You know what they say about content, you create once and distribute forever. I can repurpose your existing and new content into different written formats. 

• For existing content, I’ll update with new information, and you can distribute on different channels to maximise the content's mileage.
• For new content, I’ll change the format and you can distributed multiple times.

If you're not looking to repurpose, I can refresh old content on your blogs giving them a fresh perspective and current insights.

This is purely based on a proposed agreement from both sides and we'll discuss if necessary on the introduction call or subsequent communication.

Let's get your content consumable for every style your audience wants to consume.

Extras: Short video clips for TikToks or YouTube (available based on demand and budget)

What does the onboarding process look like?

In simpler terms

→ We jump on a call to talk about the specifics (scope of work, contract and rates). If you don’t like calls, we can do this over emails

→ I'll send an outline, if you don't have one. You review and approve

→ I write and edit then you give necesary feedback

→ You pay for my services

→ And we're both happy🥳

• You want someone who is a research junkie and loves to write long-form content targeted at your customers
• You want content that stands out from the seas of already published content
• You want someone who is as excited as you to see brand win and grow.

Extra points

• If you don’t mind a second-pair of eyes on your visuals, social media content and email newsletters

• You want a writer who is a generalist
• You want bulk SEO content done in days. Good content takes time.
• You don't value freelancers time and opinions.

Why should you work with me?

🤭 I’m a fun person to work with, let’s face it no one loves boring content, your audience won’t even recall it once it does catch their attention.

That’s by the way though, I’m here to convince you:

📌 I enjoy creating simple, in-depth, and actionable content for SaaS and eCommerce brands. When you read my work, you can tell I took my time and the feedback I have on my work proves this.

📌 I am an advocate of writing first for humans before optimising for search engines. The recent Google update has shown that AI won’t be taking writers jobs any time soon. This is why I should be on your team creating people-first content that ranks.

📌 I am extremely organized, adept at adopting feedback, and I don’t miss my deadlines. I’m also super big on communication. With me, you'll always be in the loop of your project and you can be rest assured your content is in safe hands.

You’re now on your way to see some real-life action.

Check out my written samples